Amazon Brand Development

  • Fact: Amazon is the leading e-retailer in the United States.
  • Fact: In 2014, Amazon’s global net revenue reached $88.99 billion.
  • Fact: Amazon reports more than 270 million active customer accounts worldwide.
  • Fact: Amazon’s brand value in 2015 is estimated at $62.29 billion, making it the 14th most valued brand worldwide.
  • Fact: If you’re not selling on Amazon, you’re missing out on a substantial revenue-generating opportunity.

Brainsparkz has the brand marketing expertise to help you garner your piece of the generous Amazon pie.

How to Create a Brand

  • Create your Brand Logo.
  • Create your Brand Store Page at Amazon (Free of Cost).
  • Manufacture your Product with your Brand Logo.
  • Packaging is an important part of this process.It helps brand your product and create value.

Reviews at Amazon

Standing out in the Amazon crowd requires an established track record. Amazon reviews are your fast lane to success, but how do you get them? Brainsparkz is poised to assist in this endeavor.

Free Reviews:

  • Research a list of reviewers who are available at Amazon (Google Amazon Reviewers list) and collect their email addresses. The best approach is to cull the possibilities to a short list of reviewers per their level of interest in your particular product category. (Some do electronics, some books, etc.)
  • Send these individuals a request, asking them if they are interested in reviewing your product at Amazon. Make sure to send complete info in your email (make it short and descriptive) with your product’s ASIN number and UPC code (so they can search for it at Amazon). Mention that they should supply their mailing address when they reply.
  • Wait at least one week for their reply and then ship, free of cost, your samples to each respective reviewer.
  • After shipping, wait another two weeks before sending your reviewers a reminder email to please post their review. (Note: Make sure to include the tracking number of the shipment, the ASIN & UPC numbers of the product at Amazon, etc.).
  • Keep your fingers crossed that you will receive 4 or 5 stars.
  • The goal is to get at least 15 to 20 reviews to kick-start your newly listed item.

What is Amazon Vine?

Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Amazon provides Vine members with free products that have been submitted to the program by participating vendors. Vine reviews are the independent opinions of the Vine Voices. The vendor cannot influence, modify or edit the reviews. Amazon does not modify or edit Vine reviews, as long as they comply with our posting guidelines. A Vine review is identified with the green stripe Customer review from the Amazon Vine Program. A Vine Program reviewer doesn’t make money being a reviewer; he simply earns “badges”. There are all sorts of badges: for belonging to the top 1000 reviewers, top 500, top 100, top 50, top 10, for being the first.

Why do you have the Amazon Vine program?

The program was created to provide customers with more information including honest and unbiased feedback from some of Amazon’s most trusted reviewers.

Brand/Product Marketing

  • Market your product at Amazon.
  • Complete and detailed info available at: https://ams.amazon.com/
  • Social media networking (Facebook, Twitter, Instagram)Blogs, magazines, articles.
  • Video reviews of your product at YouTube.
  • SEO marketing.
  • Google Adwords.

Vendor or Seller Central

Selling on Amazon Vendor Central is a completely different way of interacting with both Amazon and your customers. You’ll go from merchant to distributor. Making this switch will bring about changes in how you interact with customers, your ability to control your brand presence, and your content. Before getting into the nitty-gritty, let’s define Amazon Vendor Central and Amazon Seller Central and give an overview of what each offers.

What Is Seller Central?

Seller Central is the website you use to view and manage your orders that use Checkout by Amazon. With Seller Central, you can do the following:

  • Manage your orders: View, ship-confirm, cancel, or refund your orders from one set of pages. You can even get text reports of your orders, and can upload shipping confirmation information to help speed up your payments.
  • Integrate your website: Set up simple Checkout buttons that let customers make a quick purchase, or integrate your shopping cart with our order processing to automate your system.
  • View reports about your performance: See reports about your sales performance, your payments, customer feedback, and even schedule order reports for convenient times.
  • Set up your account: Set your customer-facing information, including your logo and policies. Tell your customers about your returns and refunds policies. Set up simple shipping and tax rates. Create and use promotions with automatic discounts applied at checkout. Help customers return gracefully to your site by providing URLs for successful and abandoned payment transactions.

What Is Vendor Central?

Amazon Vendor Central is the web interface used by manufacturers and distributors. If you sell via Vendor Central, you’re called a first-party seller. You’re acting as a supplier, selling in bulk to Amazon. Registration on Vendor Central is by invitation only.

The Short List

Differences between Vendor Central and a Seller Central account:
Seller Central :
  • Anyone can sell
  • Quick payment
  • More control over inventory and prices
  • Doesn’t allow A+ content
  • Potential for higher margins Sponsored product ads
  • Control over listings & inventory shipments
Vendor Central:
  • Invite only 90-day payment
  • Less control over prices
  • Allows A+ content Potential for larger volume
  • Amazon Vine Program, Subscribe & Save, and other marketing programs
  • Amazon can decide it’s overstocked & return items to vendors

How to sell

BSKZ

Amazon Vendor Acceleration Program

New Amazon Program Designed for Startups

A new division of the retail (vendor) team has been assembled with the goal of onboarding new-to-market products from startup companies which are traditionally too small to qualify for a traditional vendor relationship but which Amazon deems more valuable to leave to VendorExpress as a self-service solution.

���The product targets Amazon is honing in on with this team are products which have successfully raised funds through VCs, Kickstarter, Indiegogo, and have gone through at least one round of initial manufacturing.

indiegogo
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