Amazon Brand Development

• Fact: Amazon is the leading e-retailer in the United States.
• Fact: In 2014, Amazon’s global net revenue reached $88.99 billion.
• Fact: Amazon reports more than 270 million active customer accounts worldwide.
• Fact: Amazon’s brand value in 2015 is estimated at $62.29 billion, making it the 14th most valued brand worldwide.
• Fact: If you’re not selling on Amazon, you’re missing out on a substantial revenue-generating opportunity.

Brainsparkz has the brand marketing expertise to help you garner your piece of the generous Amazon pie.

• Create your Brand Logo.
• Create your Brand Store Page at Amazon.
• Manufacture your Product with your Brand Logo.
• Packaging is an important part of this process. It helps brand your product and create value.

Brainsparkz has the brand marketing expertise to help you garner your piece of the generous Amazon pie.

Standing out in the Amazon crowd requires an established track record. Amazon reviews are your fast lane to success, but how do you get them?

Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Amazon provides Vine members with free products that have been submitted to the program by participating vendors. Vine reviews are the independent opinions of the Vine Voices. The vendor cannot influence, modify or edit the reviews. Amazon does not modify or edit Vine reviews, as long as they comply with our posting guidelines. A Vine review is identified with the green stripe Customer review from the Amazon Vine Program. A Vine Program reviewer doesn’t make money being a reviewer; he simply earns “badges”. There are all sorts of badges: for belonging to the top 1000 reviewers, top 500, top 100, top 50, top 10, for being the first.

The program was created to provide customers with more information including honest and unbiased feedback from some of Amazon’s most trusted reviewers.

• Market your product at Amazon. Complete and detailed info available at: https://ams.amazon.com/.
• Social media networking (Facebook, Twitter, Instagram)
• Blogs, magazines, articles
• Video reviews of your product at YouTube
• SEO marketing
• Google Adwords

Selling on Amazon Vendor Central is a completely different way of interacting with both Amazon and your customers. You’ll go from merchant to distributor. Making this switch will bring about changes in how you interact with customers, your ability to control your brand presence, and your content.
Before getting into the nitty-gritty, let’s define Amazon Vendor Central and Amazon Seller Central and give an overview of what each offers.

Seller Central is the website you use to view and manage your orders that use Checkout by Amazon. With Seller Central, you can do the following:

• Manage your orders: View, ship-confirm, cancel, or refund your orders from one set of pages. You can even get text reports of your orders, and can upload shipping confirmation information to help speed up your payments.
• Integrate your website: Set up simple Checkout buttons that let customers make a quick purchase, or integrate your shopping cart with our order processing to automate your system.
• View reports about your performance: See reports about your sales performance, your payments, customer feedback, and even schedule order reports for convenient times.
• Set up your account: Set your customer-facing information, including your logo and policies. Tell your customers about your returns and refunds policies. Set up simple shipping and tax rates. Create and use promotions with automatic discounts applied at checkout. Help customers return gracefully to your site by providing URLs for successful and abandoned payment transactions.

Amazon Vendor Central is the web interface used by manufacturers and distributors. If you sell via Vendor Central, you’re called a first-party seller. You’re acting as a supplier, selling in bulk to Amazon. Registration on Vendor Central is by invitation only.

Differences between Vendor Central and a Seller Central account:

• Anyone can sell
• Quick payment
• More control over inventory and prices
• Doesn’t allow A+ content
• Potential for higher margins
• Sponsored product ads
• Control over listings & inventory shipments

• Invite only
• 90-day payment
• Less control over prices
• Allows A+ content
• Potential for larger volume
• Amazon Vine Program, Subscribe & Save, and other marketing programs
• Amazon can decide it’s overstocked & return items to vendors

A new division of the retail (vendor) team has been assembled with the goal of onboarding new-to-market products from startup companies which are traditionally too small to qualify for a traditional vendor relationship but which Amazon deems more valuable to leave to VendorExpress as a self-service solution.
“The product targets Amazon is honing in on with this team are products which have successfully raised funds through VCs, Kickstarter, Indiegogo, and have gone through at least